Wading Waters Ltd

Established in 2017, Wading Waters is a leading distributor of premium fly-fishing brands. Our journey began with a simple vision: to bring fresh thinking to the world of fly fishing, connecting anglers with high-performance, innovative products from across the globe.

From the outset, our mission has been to discover and champion forward-thinking brands that challenge the 'status flow'. Every partner we work with shares our commitment to rethinking tradition — developing products that address the real needs of modern anglers.

Today, we proudly distribute more than 18 distinctive fly-fishing and fly-tying brands, each offering something truly original. And we’re just getting started.

Join us in challenging the 'status flow'.

Ben & Raymond
(Co-founders & Owners)

#ChallengeTheStatusFlow

  • Ben Worley

    Co-Owner, lochstyle competitor, multi-species angler and fly tying product expert.

  • Raymond Rainbird

    Co-Owner, multi-species angler and tackle specialist